For all the talk of Kalshi and Polymarket runs during the FIFA World Cup 2026, it’s often lost that FIFA itself had chosen an official prediction market partner for the World Cup — ADI Predictstreet. The customer reviews have been mixed.
Vukašin Petrović received confirmation that he had won a World Cup ticket through a promotion on ADI Predictstreet. The 24-year-old trader followed the contest steps closely. Days passed without any delivery or further updates despite his attempts to contact support. Petrović now stands among a growing number of traders who report identical shortfalls after receiving win notifications for a World Cup ticket. You can imagine the disappointment.
ADI Predictstreet, operating as the official prediction market partner for the FIFA World Cup 2026, displays its logo at all World Cup event venues. The platform launched promotions, including ticket giveaways, to reward active traders. Execution of those rewards has fallen short according to multiple documented cases. Traders who cleared every verification step were met with silence or half-answers when they inquired about their World Cup tickets.
Partnership Announcement Raises Expectations for Interactive Fan Rewards
FIFA finalized a multi-year agreement with ADI Predictstreet in April 2026. The deal established the company as the first ever official World Cup partner in the prediction market category. FIFA officials promoted the arrangement as a means to deliver interactive forecasting experiences, connecting traders directly to tournament developments. Early campaigns featured ticket giveaways based around activity on a fairly unknown prediction platform.
Win confirmations were sent to selected traders, with clear details on activation. However, backend coordination for actual delivery proved inadequate once volumes increased.
As complaints accumulated, affected traders exchanges details through direct channels and public posts. Many had built personal plans around World Cup attendance only to learn their tickets were probably never coming. The resulting backlash threatens to undermine the very engagement the partnership originally sought to create. As would happen in any such promotions giveaway failure, resentment and anger ensued.
Public Posts and Operational Scrutiny Expose Delivery Shortfalls
Traders have turned to social platforms to document their experiences and press for accountability. One post by a Wall Street Journal author detailed the core incident involving Petrović, as well as the broader pattern of user backlash. Similar threads appear elsewhere, where individuals share timelines and compare the quality of responses from support teams, none of which is particularly promising.
These visible accounts keep steady pressure on ADI Predictstreet to address the shortfalls. Though we’re now down to the semi-finals of the World Cup with only one week until the finals so World Cup tickets or any planning on travel appear to be far too late at this point.
Delivery failures trace back to backend coordination gaps that surfaced once promotion volume rose. Confirmations issued without matching systems ready to handle distribution at a larger scale. Something akin to those commercials where a small company gets 100 online orders and cheers and that order number quickly rises to 1,000 and they panic as they have no means to fulfill that many orders.
Certainly, ADI Predictstreet must’ve cheered when they got the official FIFA World Cup partner nod. Now, maybe not so much.
References
- FIFA’s Prediction-Market Partner Gets Off to Rocky Start – The Wall Street Journal
- ADI Predictstreet named official prediction market partner of the FIFA World Cup 2026™ – FIFA
- X post by Alexander Osipovich detailing the incident
- Facebook post by The Wall Street Journal on the article
- LinkedIn post by The Wall Street Journal sharing the story
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